Entries to this year’s Aspire Awards are now open.

We’ve simplified the process, knowing how busy our partners are in the current climate.

In order to keep the judging process transparent, easy and watertight, the process has been adapted to incorporate both written submissions and one video question.

Both elements will be shown to judging panels.  As is the case every year, there will be multiple judging panels, some of which take place virtually and some in person, this is to ensure there is no bias in the process. Judges will submit their chosen winners individually, and the Aspire team will combine the results to establish the winners. As always, judges of each category will not know who has won until the winners are announced.

Closing date Wednesday, 28 June, at 5pm

For any assistance with creating an entry, please visit our FAQ page or contact Rowan.Fisher@jacobsmediagroup.com

Agent categories

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Luxury Seller of the Year

Open to an individual agent who must be a member of the Aspire Luxury Travel Club, this could be a member of staff at a high street shop, concierge agency or a homeworking agency. This category is open to both bonded and non bonded agents. Agents entering this award should be able to clearly show their luxury travel sales, how much of their business is focused on luxury and their intentions to grow this. They should highlight future growth plans, details of their client base and their route to new clientele.

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This category is now closed

Luxury Cruise Agent of the Year

Open to an agency or agent who is either entirely dedicated to cruise sales or has a strong cruise business which makes up the lion's share of their business. You must be able to highlight the strength of your cruise business, how you've achieved success with the cruise sector and how you cater to and market to cruise clients.

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This category is now closed

Concierge Agency of the Year

Open to an agency who is either a dedicated concierge specialist or has a full concierge operation within their business. All entries must be from agents who are part of the Aspire Luxury Travel Club. You must be able to fully explain the level of concierge service offered by your business, whether this extends past travel, and how you cater to your clients post-booking. 

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This category is now closed

Luxury Homeworking Business of the Year: Small

Open to an agency that operates a homeworking businesses with less than 10 homeworkers activity selling to clients. Agencies entering this award should be able to clearly show their luxury travel sales, how much of their business is focused on luxury and their intentions to grow this. They should highlight future growth plans, details of their client base and their route to new clientele. This category is not suitable for individual homeworking agents to enter, but for their parent company.

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This category is now closed

Sustainability Champion of the Year

Open to an individual or agency who prides themselves on putting sustainable practices at the forefront of their jobs. Entries should highlight a clear passion for sustainability and examples of how the agent puts issues around sustainability front and centre to ensure clients are having as little impact as possible when travelling.

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Rising Star of the Year: Agency

Open to a completely new agency which has been set up within the 24 months prior to the closing date of June 23, 2023. Entries could come from new homeworking businesses, new retail shops or new call center based businesses. Entries should highlight your route to launching the business, your initial plans, current state of the business and your growth strategy.

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Independent Luxury Agency of the Year

Open to any luxury agency business which is dedicated to serving high-end clients. This category is open to agencies with or without a retail shop, agencies that operate homeworking models and agencies that have salaried members of staff. Agencies entering this award should be able to clearly show their luxury travel sales, how much of their business is focused on luxury and their intentions to grow this. They should highlight future growth plans, details of their client base and their route to new clientele.

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This category is now closed

Luxury Homeworking Business of the Year: Large

Open to an agency that operates a homeworking businesses with 10 or more homeworkers actively selling to clients. Agencies entering this award should be able to clearly show their luxury travel sales, how much of their business is focused on luxury and their intentions to grow this. They should highlight future growth plans, details of their client base and their route to new clientele. This category is not suitable for individual homeworking agents to enter, but for their parent company.

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This category is now closed

Independent Luxury Retail Business of the Year

Open to an agency that has a presence on the high street or a retail unit where clients can come in and make a booking in person. Agencies entering this award should be able to clearly show their luxury travel sales, how much of their business is focused on luxury and their intentions to grow this. They should highlight future growth plans, details of their client base and their route to new clientele.

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Rising Star of the Year: Individual

Open to an individual agent who has worked as a travel agent for less than 24 months prior to the closing date of June 23, 2023. Entries could come from new homeworkers or new members of staff at an existing agency. Entries should highlight your route to launching the business, your initial plans, current state of the business and your growth strategy.

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This category is now closed

Outstanding Contribution to Luxury: Agent

This category is not open to submissions, the winner will be selected by the Aspire team and announced on October 18.

This category is now closed

Supplier categories

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Luxury Adventure Brand of the Year

Open to brands that serve the high-end luxury adventure travel sector. The brand should offer unique propositions allowing customers to go off the beaten track and explore non-mainstream destinations. Entries should reflect how a brand assists in immersing clients in the unique destinations and cultures they are visiting, and its approach to adventure travel while ensuring comfort and quality. Entries should also reflect how the company supports the UK trade. This category is open to all forms of supplier including expedition cruise brands, tailor-made tour operators, escorted tour operators, private jet brands, safari operators, hotel brands or individual properties.

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Luxury Tour Operator of the Year

Open to any luxury tour operator working with less than 100 key account agent partners. All of product from operators entering this category must be five-star or high value and the brand must offer aftersales support and a concierge service agents can utilise. Entries should reflect how the company supports the UK trade.

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This category is now closed

Luxury Hotel Brand of the Year

Open to all luxury hotel brands, whether single properties or multi-resort brands, who can show a demonstrable commitment to the luxury traveller. Companies must be able to show a strong record of engagement with the UK travel trade.

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Premium Tour Operator of the Year

Open to any premium tour operator working with more than 100 key account agent partners. A majority of product from operators entering this category must be four or five-star. Entries should also reflect how the company supports the UK trade.

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This category is now closed

Sustainable Practice of the Year

Open to any Aspire Luxury Travel Club supplier member with a demonstrable track record in luxury travel sales. Suppliers entering this category must be able to demonstrate clear evidence of a new sustainable innovation or a measurable improvement in sustainable practices in the 12 months prior to June 23, 2022. Entries should highlight your current level of luxury sales and your growth strategy. 


This category is now closed

Contribution to Luxury Award (Supplier)

This category is not open to submissions, the winner will be selected by the Aspire team and announced on October 18.

This category is now closed

Luxury Team of the Year

Open to any luxury supplier business who ensures agents are at the heart of their strategy. Entries should highlight a desire and passion to support agents in growing their sales. It should demonstrate how you have supported agents through the pandemic and how you are helping them rebound as travel recovers. Entries should ideally reflect how your entire business collaborates to ensure seamless service for an agent. 

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This category is now closed

Expedition Cruise Line of the Year

Open to any expedition cruise line offering a luxury product and onboard experience across its accommodation, cuisine and other inclusions. The brand should be able to demonstrate a clear expedition and adventure offering. 

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Luxury Tourist Board of the Year

Open to tourist boards who have a clear focus on serving the high-end sector. Entries should showcase a destination’s trade and consumer strategy to target affluent clients, the product in the destination that serves these clients and how successful the combination of both the implementation of the strategy and the product has been in delivering increased spend, longer stays in the destination and higher visitor numbers. 

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Luxury Air Service of the Year

Open to all commercial air services and private jet companies. Entries should highlight why the onboard premium cabins, lounge and service cater to an affluent traveller. Entries should also reflect how the company supports the UK trade. 

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This category is now closed

Luxury River Cruise Line of the Year

Open to any river cruise brand offering a luxury product and onboard experience across its accommodation, cuisine and other inclusions.

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Specialist Luxury Tour Operator of the Year

Open to any luxury operator which considers itself as operating within a niche or specialism. The entrant could specialise in selling a particular product type or be destination specific. Product from the operator entering this category must be five-star or high value. Entries should also reflect how the company supports the UK trade.

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This category is now closed

Luxury Cruise Line of the Year

Open to any cruise brand offering a premium or luxury product and onboard experience across its accommodation, cuisine and other. 

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This category is now closed

Sales Representation Company of the Year - Large

Open to sales representation businesses that have 15 luxury clients or more. Your business should be dedicated to serving the luxury travel sector and educating agents on high-end product. Entries should detail the breadth of your portfolio, the number of agents/agencies you work with, and your trade strategy for future growth for the clients you represent. You should also detail how your support is benefiting an agent’s business.

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Sales Representation Company of the Year - Small

Open to sales representation businesses that have 14 luxury clients or fewer. Your business should be dedicated to serving the luxury travel sector and educating agents on high-end product. Entries should detail the breadth of your portfolio, the number of agents/agencies you work with, and your trade strategy for future growth for the clients you represent. You should also detail how your support is benefiting an agent’s business.

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This category is now closed

Outstanding Contribution to Luxury: Supplier

This category is not open to submissions, the winner will be selected by the Aspire team and announced on October 18.

This category is now closed

Unsung Hero of the Year

This category is not open to submissions, the winner will be selected by the Aspire team and announced on October 18.

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This category is now closed

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