Agent Awards

Entries to this year’s Aspire Awards are now open.

In order to keep the judging process transparent, easy and watertight, the entry process will once again incorporate both a written submission and a two-minute video where entrants will be asked to sum up why they believe they should win the respective category they’re entering.

Both elements will be shown to judging panels. As is the case every year, there will be multiple judging panels, some of which will take place virtually and some in person, to ensure there is no bias in the process. Judges will submit their chosen winners individually, and the Aspire team will combine the results to establish the winners. As always, judges of each category will not know who has won until the winners are announced.

Closing date: Wednesday, May 21 at 5pm

For any assistance with creating an entry, please visit our FAQs page or contact Rowan.Fisher@jacobsmediagroup.com.

Concierge Agency of the Year

Open to an agency who is either a dedicated concierge specialist or has a full concierge operation within their business. You must be able to fully explain the level of concierge service offered by your business, whether this extends past travel, and how you cater to your clients post-booking.

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Independent Luxury Agency of the Year

Open to any luxury agency business that is dedicated to serving high-end clients. This category is open to agencies with or without a retail shop, agencies that operate homeworking models and agencies that have salaried members of staff. Agencies entering this award should be able to clearly show their luxury travel sales, how much of their business is focused on luxury and their intentions to grow this. They should highlight future growth plans, details of their client base and their route to new clientele.

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Luxury Cruise Agency of the Year

Open to an agency or agent who is either entirely dedicated to cruise sales or has a strong cruise business which makes up the lion's share of their business. You must be able to highlight the strength of your cruise business, how you've achieved success with the cruise sector and how you cater to and market to high-end cruise clients.

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Luxury Homeworking Business of the Year: Large

Open to an agency that operates a homeworking business with 10 or more homeworkers actively selling to clients. Agencies entering this award should be able to clearly show their luxury travel sales, how much of their business is focused on luxury and their intentions to grow this. They should highlight future growth plans, details of their client base and their route to new clientele. This category is not suitable for individual homeworking agents to enter, but for their parent company.

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Luxury Homeworking Business of the Year: Small

Open to an agency that operates a homeworking business with fewer than 10 homeworkers actively selling to clients. Agencies entering this award should be able to clearly show their luxury travel sales, how much of their business is focused on luxury and their intentions to grow this. They should highlight future growth plans, details of their client base and their route to new clientele. This category is not suitable for individual homeworking agents to enter, but for their parent company.

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Independent Luxury Retail Business of the Year

Open to an agency that has a presence on the high street or a retail unit where clients can come in and make a booking in person. Agencies entering this award should be able to clearly show their luxury travel sales, how much of their business is focused on luxury and their intentions to grow this. They should highlight future growth plans, details of their client base and their route to new clientele.

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Luxury Seller of the Year

Open to an individual agent - this could be a member of staff at a high street shop, concierge agency or a homeworking agency. This category is open to both bonded and non bonded agents. Agents entering this award should be able to clearly show their luxury travel sales, how much of their business is focused on luxury and their intentions to grow this. They should highlight future growth plans, details of their client base and their route to new clientele.

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Sustainability Champion of the Year

Open to an individual or agency who prides themselves on putting sustainable practices at the forefront of their jobs. Entries should highlight a clear passion for sustainability and examples of how the agent puts issues around responsible travel front and centre to ensure clients are having as little impact as possible when travelling.

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Inclusivity Champion of the Year

Open to an individual or agency who prides themselves on putting inclusivity at the forefront of their jobs. Agents must be able to demonstrate a clear passion for DEAI (diversity, equity, accessibility and inclusion). Entries should highlight a clear passion for supporting diversity in the travel sector and should provide examples of how you cater to a specific diversity dimension, such as accessibility, LGBTQIA+ or Indigenous tourism. Submissions should showcase how you work to improve the travel experience for all.

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Rising Star of the Year: Agency

Open to a completely new agency that has been set up within the 24 months prior to the closing date of May 21, 2025. Entries could come from new homeworking businesses, new retail shops or new call centre-based businesses. Entries should highlight your route to launching the business, your initial plans, the current state of the business and your growth strategy.

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Rising Star of the Year: Individual

Open to an individual agent who has worked as a travel agent for less than 24 months prior to the closing date of May 21, 2025. Entries could come from new homeworkers or new members of staff at an existing agency. Entries should highlight your route to launching the business, your initial plans, the current state of the business and your growth strategy.

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Aspire Supporter of the Year: Agent

This category is not open to submissions. Instead the winner will be selected by the Aspire team.

This category is now closed

Outstanding Contribution to Luxury: Agent

This category is not open to submissions. Instead the winner will be selected by the Aspire team.

This category is now closed